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Smart Building Conference brand to expand with four events in 2014-15

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Focus on best practice and delegate experience in London, Berlin, Milan and Amsterdam

AMSTERDAM, 29 JULY 2014: The Smart Building Conference – a joint venture of InfoComm International and CEDIA – is to expand significantly in the coming months with the staging of four events addressing some of Europe’s most energetic markets for audiovisual technology and systems integration.

Conference organiser Integrated Systems Events, the company responsible for the globally acclaimed ISE trade show, has announced a schedule that will see the SBC stop off in London, Berlin and Milan this coming autumn, before returning to Amsterdam for ISE 2015 next February.

Mike Blackman, Managing Director, Integrated Systems Events, comments: “After successfully staging SBC events at the last two ISE shows and in London last October, we believe the time is right to roll out the Smart Building Conference brand across Europe. Our strategy will be for our three events this autumn to have local content tailored to each country’s regional market, while next year’s Amsterdam SBC will serve as the brand’s international meeting point.”

To this end, content for the SBC events in London, Berlin and Milan is being produced in close consultation with local partners in each country, while Conference proceedings in the three cities will be conducted in English, German and Italian, respectively. As in previous years, the Amsterdam programme will be conducted in English.

Content for all four events is being managed by Agata Pawlik, newly recruited Conference Manager at Integrated Systems Events. Fluent in four languages including German and Italian, Pawlik has over a decade of experience in B2B conference production in Europe, the Middle East and beyond.

Pawlik is to be supported by ISE’s International Sales Manager Elisabeth Kondakow, who will look after sponsorship sales, and by new recruit Ilona Jacobi, who will assist with marketing and logistics in addition to performing similar duties for the Amsterdam show.

Bob Snyder, Editor-in-Chief of Channel Media Europe and the moderator at all three SBC events so far, will continue in the role in London and Amsterdam, with local-market MCs being sought for Berlin and Milan.

The full SBC schedule and venue listing is as follows:

Tuesday 7 October 2014 – Queen Elizabeth II Conference Centre, London
Thursday 6 November 2014 – Mövenpick Hotel, Berlin
Tuesday 18 November 2014 – nhow Hotel, Milan
Monday 9 February 2015 – RAI, Amsterdam

Control Solutions, Inc The London, Berlin and Amsterdam events will both feature parallel tracks for residential and commercial building applications, with the first two also offering the option of full-day workshops at additional cost – the day after the SBC in London, the day before in Berlin. The Milan event takes place in the same week as the SIEC industry gathering at which both CEDIA and InfoComm are expected to offer additional industry training and networking opportunities.

“In all cases, the Smart Building Conference will focus on content of the highest quality and integrity, with best-practice presentations and panel discussions giving delegates the insight they need to make the most of the intelligent building revolution,” Blackman continues.

“Our venues have been carefully selected to offer a comfortable, businesslike environment in which speakers, partners, sponsors and delegates alike can enjoy networking and the exchange of information. With our joint-venture owners CEDIA and InfoComm International both contributing their expertise to the programme in all four of our locations, we are confident that the Smart Building Conference brand is set for a year of substantial growth.”

More information on the SBC 2014-15 schedule is available at: www.smartbuildingconference.com


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