BTL Mark: Resolve interoperability issues & increase buyer confidence
|Coffee Lighting Story
An interesting lesson for the traditional lighting controls industry regarding interoperability standards and who wins.
Control Network Solutions Ltd
can a coffee story teach the lighting industry?
Well, it all started this Christmas with a mother-law and her present to my colleague Teresa of a Nespresso coffee making machine!
An unlikely introduction to a story of how this led to an interesting lesson for the traditional lighting controls industry regarding interoperability standards and who wins.
The full story can be found by clicking here, but in summary, Teresa already had a coffee making machine purchased some years earlier. However, the model was no longer in production and the coffee capsules were becoming less available and more costly.
During her ownership of this machine, Nespresso had appeared with its own machines and coffee capsule design. However, the patent on the Nespresso coffee capsule design had run out some years back. This allowed imitators to immediately offer their versions of these capsules that not only worked in Nespresso’s coffee making machine but theirs and others.
The result was more suppliers, a wider choice of coffee flavours and types at lower costs. Great for the customers and new market entrants! Ah, but bad you think for Nespresso? Actually no, as the total worldwide market grew for such machines and capsules because wider choice and better price point options actually meant Nespresso’s market share grew also.
So why is this emerging coffee machine success story not repeated in the intelligent lighting solutions space?
The traditional lighting controls industry still dominates the global market, even though this means that “end clients” (building owners, managers, users) are faced with the same problems as Teresa and her old coffee machine; while the initial cost of the system may seem attractive, down the line there is a price to pay:
However, in the last few years, new smart IoT lighting control solutions have appeared. These are highly vendor independent both at the point of delivery and in future operation and maintenance, thus offering end clients what they really want:
All this whilst leveraging today’s and the
future’s expected benefits of smart IoT converged solutions.
The other day, while Teresa was buying her generic coffee capsules, she bumped into someone she knew, a maintenance manager of a local supermarket, who was staring in dismay at the defunct ballast in his hand. “This should be a cheap product” he sighed. “But I can only use one from the place I bought it, and it costs a fortune!” Teresa smiled, sympathetically.
“Let me tell you a story over coffee,” she said…
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