BTL Mark: Resolve interoperability issues & increase buyer confidence
EMAIL INTERVIEW – Gajendra Ratnavel and Ken Sinclair
Gajendra Ratnavel is CEO of L Squared Digital Signage, global digital signage provider of multi-channel interactive marketing products for small to enterprise level businesses. With a HQ in Toronto, Canada, L Squared offers an end-to-end service for businesses looking to adopt digital signage to promote, engage or educate colleagues and/or end users. The company was founded by Gajendra in 2005. In the years since, it has grown to become a global player in multi-channel interactive marketing products for several verticals.
Gajendra is a Computer
Engineering graduate at University of Waterloo.
His expertise includes business strategy, end-to-end technical project
management, computer science, digital networks, display advertising,
and software development.
Why is Digital Signage important
to Building Automation?
Ratnavel: For the first time ever it's now affordable for the average business to utilise digital signage, digital wayfinding and content automation software. This offers small and medium sized organisations, alongside the bigger guys, a chance to communicate better at point of influence. That’s why digital signage is one of the fastest growing sectors within internal corporate communications and marketing today!
Sinclair: Tell us about L Squared Digital Signage?
Sinclair: What services do you offer?
Sinclair: Why did you get into Digital Signage?
Over the past decade of building world class Digital Signage solutions,
we realized the technology required to fill the needs of the average
business was not being met by the Digital Signage solutions that were
built for narrow cast advertising.
Sinclair: What recent developments have you noticed?
What do you see as the future of
digital signage in buildings?
What are your biggest challenges?
Ratnavel: Education and awareness. Although the world is starting to sit up and take notice of the impact of digital signage we find that many people still simple don’t understand what Digital Signage really is. For example, I was at a networking event recently in Toronto and, as a fun exercise, my colleague and I thought we’d do a poll of people at the event – asking them what Digital Signage meant to them. The answers were diverse and often off-point. It highlighted to me that there’s still a long way to go before the industry achieves the recognition it deserves within B2B let alone by the average consumer.
What have been your biggest
successes so far?
Wow! That’s a tough question. We’ve come a long way since we started
the company. There have been some bumps in the road and also some
fantastic wins such as our involvement in an award-winning project with
the Ontario Ministry of Health. I’d guess if I’d have to point to one
area which I’m particularly happy with, I’d say that it would be our
approach to clients. We’ve been careful not to believe our own hype and
to always stay grounded as we continue to win new projects and build
How can Automatedbuildings.com
readers learn more about you and L Squared?
Ratnavel: I'd invite anyone looking to learn more about Digital Signs, Wayfinding, meeting boards or kiosks to contact me through firstname.lastname@example.org or call our team on 877-344-1548.
To learn more read this month's review Digital Signage
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