April 2005

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Digital Signage Conference

Buildings Are Generating “New Found” Revenue

  Amanda Ono
Marketing Project Manager
Strategy Institute

Automated Building Subscribers are eligible for a 15% discount to attend this event, see dedicated link for details.

Fundamental change is transforming a building’s ability to generate “new found” revenue through digital signage advertising.

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Digital signage is appearing everywhere: in elevators, walkways and virtually any place with heavy people traffic. It is a windfall for regular building operators, and government institutions looking to generate extra income.

These new opportunities will be explored at the Digital Signage Summit http://www.strategyinstitute.com/042605_digisign_ny_atb/dsp_digisign_ny.php, taking place in New York City on Tuesday, April 26th and Wednesday, April 27th, 2005. The event is the first of its kind in the US and is hosted by Strategy Institute, a private North American think tank.

This exciting conference brings together leading experts to show how venues such as office buildings, banks, government institutions, hotels, entertainment and amusement facilities can benefit significantly from this new technology. Featured case studies include Navy Pier (Chicago) and Victory Park (Dallas).

[an error occurred while processing this directive] "This technology is applicable to any building that has space available in a high traffic area. Instead of traditional static signs, now multiple advertising campaigns can be generating multiple dollars for the property owners " says David Laird, President of Strategy Institute. There are other ancillary benefits too, which include building-wide security and notification systems and reduced perceived wait times of tenants or customers.

Why has this opportunity emerged now? Recent technology breakthroughs and the dramatic drop in hardware costs have made digital signage an affordable reality.

Surprisingly, in some cases, it is a no risk opportunity for the property owner. In such turnkey situations a “systems integrator” will take on the installation of the entire system together with advertising management while the building owner simply receives a check every month.

You can find out more information about the conference, including a complete agenda, at: http://www.strategyinstitute.com/042605_digisign_ny_atb/dsp_digisign_ny.php. Automated Building subscribers are eligible for a 15% discount if you register by April 8th, see the dedicated registration page for details.

Strategy Institute is an independent research organization assisting corporate decision makers by presenting the latest and most significant industry trends enhancing business judgment and opportunity.


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