May 2017

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Discussion on Using the Uber Model

I disagree with the assertion that Uber is overstated. Vehemently so.

Founder, Owner, Publisher

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What is Uber? How Uber Works: Insights into Business & Revenue Model

Uber is an on-demand transportation service which has brought a revolution in the taxi industry all across the world. The business model of Uber has made it possible for people to simply tap their smartphone and have a cab arrive at their location in the minimum possible time.

In defense of the Uber-ization of everything

This article states, Not surprisingly, Uber got caught in the crossfire and became the subject of the comments. Folks declared how Uber is an overused example of a digitally disruptive business.

I disagree with the assertion that Uber is overstated. Vehemently so.

The fundamental flaw … has been the notion that Uber’s model can be simply forklifted into another domain or industry.  Essential learning: You’re used to going in the opposite direction — raising prices. And, likely adding complexity. The essential question becomes this: What would a brutally honest, stripped-down cost structure and operating version of your industry look like? And, can you learn how to exploit such structures to spark the creation of a new, digital version of your markets?

From this book PERFORMANCE PARTNERSHIPS™ nontraditional partnerships or Performance Partnerships™ are the way of the future.

At its core, Affiliate marketing and Performance Partnerships™ are powerful tools for growing any business because it creates and nurtures win-win partnership. The fastest growing businesses in the world, such as Uber and Airbnb, using tools like disintermediation and price transparency, create a marketing model that brings buyers and sellers together in an efficient, regulated and innovative manner. This is the core, underlying premise of affiliate marketing, and the industry is only getting better at fulfilling that promise.

[an error occurred while processing this directive] In case you are an old person like me and had never heard the word dis·in·ter·me·di·a·tion the reduction in the use of intermediaries between producers and consumers, for example by investing directly in the securities market rather than through a bank.

How much does it cost to develop an app like Uber? We come across this exact question with some variation approximately 10 times a day. The answer always is – It depends!

Uber’s business model has given rise to a large number of On-Demand Platforms being adapted for different verticals. They are being positioned as disruptive forces tapping the demand and supply trends we are seeing all over the world. Many entrenched industry value chains stand to be disrupted. The online-offline nature and involvement of multiple stakeholders make these platforms difficult to design, master and scale.

Not all references to Uber are positive, as it is a digital disruptive business at the front of the social wave of change, as an industry it is our challenge to extract the easy and efficiency of the concept and apply it to improving our connection and correction of Comfort, Satisfaction, and Wellbeing.



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