Putting a Wealth of Cabling Expertise at Your Fingertips

Cerco Cable, Canada’s premier cable distributor sets another industry standard with the launch of an enhanced, customer-focused website and e-catalog to help customers select the right cabling solution for their needs.

Montreal, QC, June 4, 2007 — Building automation, integrated alarm and security systems, high-bandwidth data telecom, and smart home technology. High-tech systems in these industries continue to grab headlines as technology increasingly evolves in effectiveness, accessibility, and popularity. However, for all the sophisticated bells and whistles they offer, the performance and reliability of today’s advanced systems still depend on the quality of their connections. Behind the glamorous technology headlines, one Canadian company has connected with engineers, building managers and contractors to raise the bar within the cable solutions industry.

With divisions in Montreal, Quebec and Mississauga, Ontario, Cerco Cable is a leading North American designer and supplier of specialized cable and accessories. For the last three decades, the company has distinguished itself in a commodity-driven industry by taking a customer-focused approach and by engineering innovative cabling solutions that meet the evolving needs of the markets they serve. Understandably, this strategy demands excellent communication.

Taking the lead from their high-performance cables, Cerco Cable recently enhanced their communications to transmit even more information and power to their customers. Improvements include a comprehensive new bilingual website (www.cercocable.com), an extensive online e-catalog and an educational Flash presentation about their popular flagship product: the AT-HOM 29 building automation cable. Designed in collaboration with industry-leading manufacturers like Honeywell, Trane, Delta Controls, Carrier, Siemens, and Johnson Controls, AT-HOM 29 is just one example of how Cerco Cable addresses the concerns and challenges of system manufacturers, building owners and cable installers.

"We wanted to make our industry-leading expertise even more accessible to our customers,” says Dan Gauthier, President of Cerco Cable. “Our clients are working in highly competitive markets. They count on us for world-class products and quick access to the information and support they need to help them sell more effectively and win more business. We’ve reengineered our communications to give them an even better purchasing experience that includes rapid access to key information they need to make informed decisions.”

Where competitors focus on filling orders, Cerco Cable has built its reputation on being a supplier that goes out of its way to ensure that customers have access to the best products for their specific projects and applications. Accordingly, the new and improved www.cercocable.com is an intuitive and user-friendly website packed with product information and specifications that will help customers save time and avoid headaches when searching for the ideal component or the specifications to meet their exact needs.

“Our customers are busy and the last thing they want to worry about is cable because it represents such a comparatively small portion of the overall cost of a project,” continues Gauthier. “But that doesn’t change the fact that cable can make or break a system’s performance. Cutting corners on cabling can result in spiraling costs when systems run poorly, break down, need maintenance or fail to deliver on their promised returns. Our employees have the knowledge to help customers avoid those consequences. And our new communications provide the tools they need to make confident choices and promote the advantages of quality cable.”

The new Cerco Cable website further ensures relevance by segmenting information by market sector and by pointing out common, costly cabling mistakes and how to avoid them.

About Cerco Cable Ltd.
Founded in 1978, Cerco Cable is a Canadian-based team of cable experts committed to providing the finest cabling products, accessories and personalized services to corporations and contractors across North America. Specializing in building automation and controls, data-telecom, alarm & security, broadcasting, as well as a wide spectrum of OEM applications, Cerco Cable provides innovative solutions to the unique challenges facing both system manufacturers, building managers and contractors.

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