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Jennic goes mainstream by significantly reducing pricing on ZigBee™ and IEEE 802.15.4 development kits

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Change in tool pricing places one of the most powerful single chip Zigbee/IEEE802.15.4 platforms within reach of any developer or OEM

Sheffield, UK, 8 May 2007: Jennic Ltd., provider of one of the most powerful single chip wireless microcontrollers for IEEE 802.15.4 and ZigBee applications, today announced new significantly reduced pricing on its ZigBee and IEEE 802.15.4 development kits. The new pricing is designed to lower barrier of entry in the ZigBee/IEEE 802.15.4 space and make it cost effective for OEMs to equip entire engineering teams with tools for wireless product development. The move comes after the distribution of over 1,000 kits since the rollout of the world’s first single chip wireless microcontroller solution in this space in December 2004 and the release of a second generation chip, the JN513X series of products, this January.

Jim Lindop, CEO of Jennic, stated, “Jennic has established itself as a leader in the ZigBee/IEEE 802.15.4 space with our single chip wireless microcontrollers, complete with software tools and the entire support library available free of charge via web download from our support site. Now we’re the first company to offer a fully featured five node ZigBee development kit for under $500. This announcement is based on much feedback from our OEM customer base wishing to move to provide entire engineering teams with our development hardware to reduce time to market. The obvious benefit is this places our kits within range of smaller companies wishing to enter the ZigBee/IEEE 802.15.4 market as OEMs or third party developers.”

Control Solutions, Inc Glen Allmendinger, president and founder of Harbor Research added, “Jennic has established itself as a successful first mover in this space, continuously Jennic reduces pricing on development kits delivering its products ahead of schedule. The first generation single chip product was delivered in 2004, ten months before the next single chip offering, with the latest JN513X reaching the market almost six months earlier than it had projected in our briefings. The new pricing indicates the company has the product and support maturity to handle customers by the thousands rather than hundreds. We believe the development conversion rate for its tools sold in America exceeds 80 percent. Its new low cost development tools seem to feature capabilities normally associated with higher priced development environments; together with sub $3 parts and a viable roadmap to sub $2, this could signal an inflection point in the uptake of ZigBee/IEEE 802.15.4 technology.”

The kits are available via distributors which can be located on Jennic’s web site, at www.jennic.com/sales/index.php or from Digikey at www.digikey.com.

About Jennic
Jennic is a fabless semiconductor company leading the wireless connectivity revolution by providing wireless microcontrollers for a broad range of applications. Its expertise in systems and software combined with world class RF and digital chip design provides low cost, highly integrated wireless microcontrollers with a focus on the IEEE802.15.4 and ZigBee standards. The company’s products include state-of-the-art low power wireless microcontrollers, modules, development platforms, protocol and application software. Headquartered in Sheffield, UK, Jennic also has offices in China, Japan, Korea, Taiwan, East and West coast USA. For more information, visit www.jennic.com.
 

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