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Contexting Our Value

May 12, 2022, Contexting Our Value has us focused on the fact that context may be more important than value.

We are all adopting technologies that help make smarter buildings healthier, safer, securer, more efficient, and improve ESG. The value of these collective technologies is embodied in the infrastructure we provide, but we find ourselves explaining and selling our infrastructure and not its value. We need to change our focus. We need to create a context that will enable real communication.

“You can’t understand someone until you’ve walked a mile in their shoes.” or “been contained in their context”

Ken Sinclair