Babel Buster Network Gateways: Big Features. Small Price.
#SpaceAsAService & the Human Deficit
Digital Transformation Strategist
many times have you heard Property people say that “Property is a
people business’? Dozens, hundreds of times I imagine. Now, how many
times have you heard them say that “Smart buildings are
about people”? Never I suspect.
No one in property ever says “Smart buildings are about people” do they? And why not? Because the property industry understands hardware but does not understand software. It understands Products but does not understand Services. And that leads to the great, glaring human deficit when it comes to Smart Buildings.
It is very telling that whenever Smart Buildings are discussed it is always The Edge building in Amsterdam that is used as the exemplar, even though that building was finished over two years ago. In the intervening two years we have all heard a lot about Smart Buildings, it’s just that there don’t seem to be any, apart from The Edge.
So what is going on? With so much hype why aren’t the dozens of prime office buildings completed in the last two years showcasing just how ‘Smart’ they are?
Because they’re not. The second telling feature of The Edge is that it is occupied, and was built in collaboration with a single occupier. And therein lies the dirty little secret about Smart Buildings; without the deep technical AND human awareness of and involvement with the occupiers of a building, it is not going to be truly Smart.
I’ve just looked up a definition of Smart Buildings and prominent in the Google results is this: ‘A smart building connects information in an open format, allowing for the development of new applications that save time, energy, and operating costs’. It does go on to mention ‘People and Technology’ but only in the sense that ‘the people that run a smart building are a crucial component of its intelligence.’
problem with the way the industry looks at Smart Buildings is that they
think in hardware terms. They talk of smart power grids, building
control systems, waste processes, optimising chillers and lights that
turn off when no-one is there. All these things are important, but
until they connect with the software side of a building, they are,
And the software side of a building is all the things about the building that ‘Serve up’ a great user experience. Think of a smartphone: in hardware terms they are all pretty much of a muchness; it is the layer of services, provided through apps developed by an ecosystem of partners that brings the differentiation. Android users might not agree but the reason the iPhone hoovers up 90% of all the profit in the smartphone market is because of the extraordinary way the hardware and software within the device works together to create a compelling user experience.
And sticking with the smartphone analogy, how can these devices provide each and every user with a unique set of tools that is personalised just to them? Because they are packed full of ways to learn about each and every user, in increasingly granular detail. Your phone, and the apps that appeal to you (there is no ‘standard feature list’) learns about you, your likes and dislikes, your interests and attitudes, and uses this knowledge to tailor the provision of services accordingly.
ou can opt out of what some people think of as rather spooky ‘spying’, and that is fine, but the trade off is that you will only get the plain vanilla services which you can take or leave. Over time, as behaviours become learnt and attitudes adjust to a changing world, few will want to opt out, as the ‘consumer surplus’ of opting in becomes so great.
this is a foundational reason why a large percentage of office users
will, within a 5-10 year period, opt to work in offices run along
#SpaceAsAService lines. In spaces like this the entire environment is
managed by the same team of people and because they therefore can
become intimately aware of how the space is being used, who uses it,
and what works and does not, they will be able to tune the Smart
Building to perform as well as it possibly can.
The Edge, with Deloitte as a single occupier has this advantage, and it is well known that how the building operates is constantly tweaked in response to feedback from users and systems. Multi tenanted buildings, where the property manager manages the fabric and common parts and then each occupier looks after their own demise, simply cannot be smart in the manner we are talking about here. They can become efficient but they cannot become smart. They just do not understand enough about how the building really works to do so.
This ‘Human Deficit’ can only be made good by large standalone occupiers or through #SpaceAsAService, and as, for example, 48% of Londoners work for companies employing fewer than 50 people (99% of all companies), my bet is on #SpaceAsAService being the route to truly ‘Smart Buildings’ taken by a very significant proportion of the market. After all, who wants to be dumb?
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