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A Need to Refine Business
BAS Suppliers will Need to Refine Business Models to Win BIoT Business
In a previous article The Evolution of BIoT… Will it be Top Down or Bottom Up?
we reviewed how the introduction of IoT in buildings would bring about
a fundamental change in the responsibility of delivering Smart
Buildings; With “new” players from the IT and Communications business
taking centre stage and existing Building Automation System (BAS)
suppliers taking a reduced role in the design and installation of new
BIoT Smart Buildings.
The article also pointed out that the installation of three of the four main contracts for BIoT in new construction smart buildings would go to the IT & Communications manufacturers and their system integrators. However the value of the BAS hardware associated with BIoT projects at installed prices was still $35.15Bn in 2014, accounting for some 60.5%. In contrast to Enablement Hardware with a 13% share, Network Communication Services with 16.5% and IoT Data Services with 10%.
the sales of these four major components through to 2020 shows a
significantly changing picture with IoT Data Services increasing its
share to 26.5%, Network Communication Services rising to to 22.2%,
whilst the contributions from Enablement Hardware and BAS Services
declined to 11% and 40% respectively.
major international BAS players are not likely to sit back and let
their market share be eroded. Already they are forming alliances with
IT Communications and Software companies to offer turnkey projects. We
expect that they will be particularly keen to do this in the new
construct market but for the retrofit market they will more likely go
it alone in developing their legacy estate business, because of their
strong long-standing relationships with existing customers and the need
to have a more flexible approach for each project.
BAS Service suppliers have now embarked on this major transformation into the BIoT business. This will require them to take into account the market strategies being adopted by the “new” entrants, IT Communications and IT Software companies, because they will change the competitive landscape. This will mean that that BAS suppliers will have to either compete against them or work with them.
The IT contingent have recently entered the BIoT market and whilst they have the technology skills to carry out contracts 2,3,4 they have little knowledge of the building construction business nor the experience of maintaining and operating buildings. It is imperative that these three groups work together in harmony if a successful conclusion for BIoT is to be realised.
There are a number of factors that will have a major influence on business strategies that are common to all the BAS Services. Including;
it is important to maintain ongoing research into techno / commercial
changes across all of the BAS Services. Whilst BIoT is bringing these
together the relative position between the services is changing and
opening up opportunities to take the lead in retrofit markets. A
good example of this is lighting controls suppliers moving into
Building Energy Controls, who are now targeting medium sized prestige
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