Innovations in Comfort, Efficiency, and Safety Solutions.
EMAIL INTERVIEW – Lee Odess and Ken Sinclair
Lee Odess, VP of Marketing, Brivo Systems
Odess has approximately 14 years of experience in leadership roles and
now drives the marketing and communications plan for Brivo Systems as
the Vice President of Marketing, as well as the vision of Brivo Labs as
the General Manager. He first served as Senior Director of Sales
Operations Brivo Systems before moving into his current roles.
Previously, he founded and was the President of energy + light +
control, a local custom electronics design, installation and
integration firm that was sold in 2012.
Social Applications will Transform Building Management and the Security
Ultimately, the whole point of creating social spaces is to empower them to take actions based on the ability to know, talk, and trust.
I’ve heard of the Internet of
Things (IoT), but
what is this growing trend called the Social Internet of Things (SIoT),
and how is it different?
What if the physical spaces we
interact the same way as consumer products when connected to “social
devices” and what if our buildings knew who we were and why we were
Define the term, social spaces,
and how will it
change our management of public places?
Social spaces can identify and know their inhabitants,
visitors, and any other people who interact with them. This knowledge
is fundamental because social relationships are built on the concept of
stable personal identity over time. How we are greeted, where we’re
allowed to go, and the assistance we receive depends on who we are and
why we are there.
Talking. No communication, no social relationships. Social spaces will communicate with us through social applications. You could ask a social building to let you in, lock the door, or allow a guest to visit next Thursday—all without learning any new applications.
Trusting. Social relationships are based on trust, and trust is based on familiarity. For social spaces, trust is built up over time. At some point, our things and spaces will need the ability to operate more like we do, and learning trust is a big part of it.
Sinclair: Are there social communications tools that can be applied to enhance safety at home and in the workplace?
Sinclair: How can social spaces technology provide a more frictionless experience?
Odess: Let’s take visiting an office building as an example. It’s fair to say that most encounters with building security are less than positive. Even in the most hospitable lobbies, the best you’ll get is the stranger treatment and a clipboard. And when it’s your building, everything about this user experience is turning off your customers. How do we make this experience more frictionless, even, enjoyable?
Are social spaces here now, or
where are we in
realizing this vision?
Odess: Social spaces aren’t exactly here yet, but many pieces of the puzzle are coming together right in front of our eyes: mobile phones for identity, wearable computing devices, social applications that interact with cars and various appliances, beacon technology being widely installed, and the growing acceptance of social applications for business. Most important are APIs for cloud-based social platforms, such as the SAM platform, which brings social spaces to life. We’ve moved the individuals’ identity to the center of the interaction. It’s no longer about the badge or the ticket. It’s about the person. We’ve brought together identity and physical access management to make this possible wherever you go.
Like many other technologies, social
computing will move into security
and building management slowly at first, then become pervasive, and
finally it will leave us wondering how we ever did without it.
For those having any doubts, it will soon be time to get out of the
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