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Another Debut for Bob, the KMC Snowman
19 April 2006 • New Paris, Indiana What does it take to become an icon? Let’s ask Bob, the KMC snowman. Created over two years ago, Bob fulfilled a KMC corporate mandate to creatively execute a newly developed marketing plan. This creative vision took the shape of a snowman that appears in an ever evolving advertising and marketing campaign designed to build recognition and awareness of KMC Controls.
Although referred to as the KMC snowman, Bob truly represents the customer of building automation and HVAC control products. You may remember the “snowed for the last time” and “lost control?” themes used in 2005. These segments of the campaign chronicle Bob’s journey, searching for the perfect solution to environmental control.
With the on-set of summer, Bob will be featured in several new commercials. These new commercials are set to be introduced in the coming months. They will be launched exclusively at www.bobthesnowman.com, Bob’s home on the web. Other features of Bob’s website include Bob’s blog, and downloadable versions of his commercials with more features to follow.
A campaign like this is unusual, even unique, within our industry. Many customers of building automation and HVAC control products tell us they can relate to Bob’s challenges in his search for the perfect environment. Be sure to checkout www.bobthesnowman.com and find out how he’s coping with the inevitable arrival of heat and if he’s managing to stay cool.
About KMC Controls:
KMC Controls (formerly Kreuter Manufacturing Company; (www.kmccontrols.com) has been designing and manufacturing building automation solutions, HVAC control products and energy management solutions for over 36 years. KMC remains the only privately held controls manufacturer with a full line of digital, electronic, and pneumatic products. KMC maintains regional sales offices throughout the U.S. and is represented by value-added, authorized installing contractors and wholesalers throughout North America as well as authorized distributors worldwide.
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