CONNECTIONS The Digital Living Conference and Showcase

CONNECTIONS™ announced that John Orcutt, vice president of the Managed Home Business at HP, will present the conference’s keynote address, “The Connected Entertainment Ecosystem,” on Thursday, May 3.

CONNECTIONS™ will be held May 1-3, 2007, at the Santa Clara Convention Center in California. Now in its eleventh year, CONNECTIONS™: The Digital Living Conference and Showcase, produced by Parks Associates in partnership with the Consumer Electronics Association, is the largest executive conference and showcase dedicated to examining the markets, technologies, and consumer trends for the residential and mobile environments.

Orcutt’s address will take place from 9:30 -10:00 am and will focus on this emerging digital ecosystem and describe HP’s approach to sharing and streaming personal and commercial digital content within and beyond the home.

“HP has a very exciting consumer electronics product line which, combined with their leading role in consumer computing, offers a very attractive digital home solution,” said Stuart Sikes, president of Parks Associates. “While home data networks are expected to reach 27 million households this year, the largest barrier to adoption is complexity. HP’s elegant integration of the PC and entertainment networks directly addresses this barrier. We look forward to hearing more about their strategy at CONNECTIONS™.”

For information about attending CONNECTIONS™, contact sales@parksassociates.com. For information on CONNECTIONS™, please visit http://www.connectionsconference.com.

For information about sponsoring CONNECTIONS™, contact sales@parksassociates.com

About CONNECTIONS™
Now in its eleventh year, CONNECTIONS™: The Digital Living Conference and Showcase, produced by Parks Associates in partnership with the Consumer Electronics Association, is the largest executive conference and showcase dedicated to advanced digital lifestyle solutions for residential and mobile environments.

This executive conference features 80+ sponsors and 90+ speakers supporting the industry through their participation. With 800+ attendees, the conference will focus on the following market areas: Digital Entertainment, Business Challenges for Digital Home Technologies and Services, Mobile Platforms and Services, Broadband & IP Services, Home Management and Digital Health, and Home Networking and Infrastructure.

CONNECTIONS™ provides industry and consumer perspectives through Parks Associates and CEA research, keynote speakers, panel speakers, media and organization support, and a sponsor showcase displaying the latest technologies.

For information on speaking, sponsoring, or attending, please visit www.connectionsconference.com.

About Parks Associates
Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multi-client studies, consumer research, workshops, executive conferences, and custom-tailored client solutions. Parks Associates is also a reliable resource for industry, local, national and international press, providing data, analysis, and insight on all aspects of the “digital living” markets.

Parks Associates hosts several fall events and co-hosts CONNECTIONS™ and CONNECTIONS™ Europe (in partnership with the Consumer Electronics Association) each year. In addition, Parks Associates produces the publication Industry Insights two times per year in conjunction with the CONNECTIONS™ Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

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