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CMMS and EAM Software Provider Unveils New Brand and Marketing Launch
Eagle Technology, Inc., a leading
developer of Computerized Maintenance Management Software (CMMS) and
Enterprise Asset Management (EAM) has undergone a complete rebranding
with new company and product logos, packaging, and new marketing
Mequon, WI (PRWEB) August 11, 2011 - Eagle Technology, Inc., a leading developer of Computerized Maintenance Management Software (CMMS) and Enterprise Asset Management (EAM) has undergone a complete rebranding with new company and product logos, packaging, and new marketing materials. The rebranding effort also included a comprehensive update of their website, http://www.eaglecmms.com.
“The new company and product logos reflect a fresh, contemporary look, and help distinguish Eagle as an innovative leader in the manufacturing and facility management software industries,” remarked Eagle President Harshad Shah. “We chose green as part of our logo, reflecting our commitment to providing software products that enhance the ‘green’ sustainability initiatives of many of our customers.”
“Our new website provides a great user experience,” commented Harry Kohal, Eagle’s Vice President of Business Development. “With a streamlined interface, new graphics and easy links to our free product demos and trials, the website is a go-to resource for manufacturing and facility maintenance professionals who are looking for CMMS and EAM solutions.”
“With over 3,000 users worldwide, we wanted the new brand to communicate our reputation for outstanding value, service and support,” commented Shah. “The reaction from our dealer and manufacturing partners, as well as our customers, has been extremely positive.”
The brand launch coincides with the introduction of Eagle’s newest product, Proteus MMX. Available as either an on premise web-based solution or SaaS (Software as a Service), MMX offers a fully integrated, robust multi-enterprise solution for optimized asset life-cycle management. Details on MMX can be found on Eagle’s website in the Products section at http://www.eaglecmms.com/products.htm , or by contacting the company at 1-800-388-3268 .
The rebranding effort is part of an overall marketing strategy developed by Signalfire, LLC, Eagle’s exclusive brand and marketing agency.
About Eagle Technology
Founded in 1986 by Harshad Shah, Eagle Technology, Inc. is a leading developer of Computerized Maintenance Management Solutions (CMMS) and Enterprise Asset Management (EAM) for the worldwide facility and manufacturing market. Eagle Technology, Inc.’s software increases efficiency and sustainability in any size organization by helping facility maintenance operations run smoothly and comfortably with minimum downtime and increased energy savings. Eagle’s website is http://www.eaglecmms.com.
Signalfire is a creatively driven full-service branding and marketing agency that specializes in strategic brand consulting, web development, and brand-level social media integration. Signalfire succeeds through understanding client needs, creating solutions that drive results, and working together to ensure long-term success. Find Signalfire on the web at http://www.signalfire.us./
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