Innovations in Comfort, Efficiency, and Safety Solutions.
Greenprint cuts through virtual carbon clutter
Interactive tool captures consumer perceptions to drive change
Milwaukee, Wis. – November 19, 2008 – Johnson Controls, the Milwaukee-based global leader in making cars, homes and buildings more sustainable and energy-efficient, has teamed up with the Natural Resources Defense Council (NRDC) to launch greenprint (www.mygreenprint.org). Greenprint is an interactive tool that helps consumers understand and improve their personal level of sustainability. In a virtual sea of online carbon calculators and eco-awareness games, greenprint sets itself apart by uncovering the barriers to energy efficient and sustainable living to drive behavioral change.
“The ultimate goal of greenprint is to jump-start the move to more sustainable and energy-efficient living, in a personally relevant way,” according to Clay Nesler, vice president Global Energy and Sustainability, Johnson Controls. “The data collected will also give us a better understanding of the reasons for people’s hesitance to change. We expect the findings to highlight key areas of focus for ongoing global energy-efficiency and sustainability awareness and activism.”
"Carbon calculators are simply no longer enough," according to Rick Duke, director of NRDC's Center for Market Innovation. "To achieve results that reduce energy use and electric bills, we need tools, such as greenprint, that can help homeowners turn their carbon footprint results into smart choices and new solutions."
Key features and benefits of greenprint:
• Greenprint goes beyond carbon calculators by capturing the estimated environmental impact and the perceived effort to change each specific behavior. By identifying barriers to more sustainable living, the tool empowers users to make more informed choices.
• Greenprint captures and compiles demographic and attitudinal data for analysis to inform ongoing consumer education efforts.
• Greenprint is also designed for use within organizations as an employee engagement tool. As companies increasingly incorporate energy-efficiency and sustainability programs into their operational strategies, greenprint can enable leaders to gauge their organization’s progress on related employee initiatives.
The interactive tool educates the user about the benefits of sustainable living and challenges individuals to commit to three new energy-efficient or sustainable behaviors immediately. The data collected will be tracked to observe trends over time and to better understand how to accelerate change.
Johnson Controls anticipates working with other nonprofit organizations in the promotion of greenprint.
Johnson Controls (NYSE: JCI) is the global leader that brings ingenuity to the places where people live, work and travel. By integrating technologies, products and services, we create smart environments that redefine the relationships between people and their surroundings. Our team of 140,000 employees creates a more comfortable, safe and sustainable world through our products and services for more than 200 million vehicles, 12 million homes and one million commercial buildings. Our commitment to sustainability drives our environmental stewardship, good corporate citizenship in our workplaces and communities, and the products and services we provide to customers. For additional information, please visit http://www.johnsoncontrols.com/.
The Natural Resources Defense Council is a national, nonprofit organization of scientists, lawyers and environmental specialists dedicated to protecting public health and the environment. Founded in 1970, NRDC has 1.2 million members and online activists, served from offices in New York, Washington, Chicago, Los Angeles, San Francisco and Beijing. www.nrdc.org
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