October 2011
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ICONICS and Mitsubishi Electric Announce Global Partnership

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Foxboro, MA – October 11, 2011 – ICONICS, a leading software developer of HMI/SCADA, Manufacturing Intelligence, Building Automation and Energy Management for industrial and facility automation solutions on Microsoft Windows® operating systems, is pleased to announce it has signed a global partnership agreement with Mitsubishi Electric, a world-class supplier of factory and electrical automation equipment and energy systems. Mitsubishi Electric has made a 19.9% equity investment in ICONICS as part of the partnership.

Under the signed agreements, Mitsubishi Electric will market MC Works™ (SCADA) solutions for Process Automation, Factory Automation and Energy Management, based on ICONICS technology. Mitsubishi Electric will promote the solutions through their global network of distributors, resellers and systems integrators.

Mitsubishi Electric and ICONICS will develop integrated software solutions for the Process Automation and Social Infrastructure global markets. The tightly integrated products will greatly reduce Total Cost of Ownership by reducing engineering, deployment and start-up time of applications for the water and wastewater, food and beverage, renewable energy, power and other process intensive industry applications.

“Our strategic partnership with Mitsubishi Electric creates new sales and marketing growth opportunities for ICONICS,” said Russ Agrusa, President and CEO of ICONICS, “and we will also work closely together to design and develop integrated break-through products to simplify development and operations within the social infrastructure and process automation markets. In addition, we are excited by our partnership with Mitsubishi Electric and will have a greater sales reach into the fast growing emerging markets of Asia and other growth economies.”

“The rapid and continued expansion of Social Infrastructure in Asia and Latin America is driving demand for the Automation and Electric Equipment supplied by Mitsubishi Electric and its global partners,” said Satoshi Matsushita, Group Vice President and General Manager, Overseas Marketing Division, of Mitsubishi Electric, Tokyo, “and our customers can now acquire their complete automation solution for factory and process automation, including Programmable Logic Controllers, drives, electrical metering and other equipment from a single global supplier.”

Mitsubishi Electric’s MC Works solution is available today as a scalable suite of Web-enabled SCADA applications. Designed from the ground up to take advantage of the range of Microsoft Windows operating systems, including Windows 7, the MC Works software delivers unparalleled ease-of-use, auto configuration, performance and cost savings.

CatNet Systems The iQ PlantSuite is Mitsubishi Electric’s DCS solution configured with MC Works SCADA/ HMI, iQ Platform automation controllers and iQ Works engineering tools. It provides an integrated engineering, control and measurement environment with OPC Plug and Play connectivity and interoperability for all applications of Process Automation, Factory Automation and Energy Management.

The MC Works Suite offers the following features and benefits:
• One Development Tool for Multiple Targets
• Desktop and Web-based SCADA and Visualization
• Easy Configuration with Robust, Web-based Workbench
• Modular Suite of Data Tools
• OPC-To-The-Core Technology
• OPC, SNMP, BACnet and Database Connectivity
• Support for Redundancy and Cluster Servers
• Powerful Data Mining Technology
• Project Management and Deployment Tools
• Firewall-friendly and Integrates with Wireless Devices
• Multimedia OPC Alarming and Alert Notification
ICONICS Background Information
ICONICS automation software solutions improve productivity, reduce integration time, optimize asset utilization and reduce operating costs with HMI, SCADA, Historian, Connectivity and AnalytiX™ solutions. Founded in 1986, ICONICS has over 250,000 installations in at least 60 countries worldwide. ICONICS, with its flagship GENESIS64™, GENESIS32™, BizViz™, Hyper Historian™, MobileHMI ™ and AnalytiX™ products, meets demanding application challenges of the automotive, building automation, food and beverage, government infrastructure, manufacturing, petrochemical, pharmaceutical, renewable energy, utilities and water/wastewater industries. As a Microsoft Gold Certified and managed Microsoft ISV Partner of the Year, ICONICS designs its solutions to leverage Microsoft technologies including Windows 7, Windows Server 2008, Microsoft .NET, Silverlight, SQL Server and SharePoint Portal Server.

ICONICS has developed an international culture of innovation, creativity and excellence in product development, technical support, sales and service. Corporate headquarters are in Foxborough, Massachusetts, USA, with a joint software development and sales office in Plzen, Czech Republic. The company has offices throughout the United States and in the Netherlands, United Kingdom, Australia, China, France, India, Italy and Germany.

For more information visit www.iconics.com


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