April 2019

[an error occurred while processing this directive]
(Click Message to Learn More)

EMAIL INTERVIEWScott Cochrane and Sam Haddad

Scott CochraneScott Cochrane is President and CEO of Cochrane Supply & Engineering, a leading industrial IoT and building controls supplier with locations throughout Michigan, Ohio, and Kentucky, as well as President of Canada Controls. Scott earned a Bachelor’s Degree in Business with minors in Marketing and Finance from Eastern Michigan University and holds an additional minor in HVAC Technologies from Macomb Community College. In 2000, he took over the business from his father, Donald Cochrane, Sr., who founded the company in 1967. Scott is now an advisory council member for multiple industry manufacturers including Honeywell, Johnson Controls, and Tridium. He is also an IBcon Digital Impact Award Winner for going above and beyond to positively impact the smart building industry, as well as a winner of the ControlTrends Impact Person of the Year Award for his impact on continuing to move the industry forward.

Contributing Editor

Sam HaddadBassam (Sam) Haddad has been a building automation and control systems professional for 27 years. He founded HDC Automation in 1999 to be a building automation company that is based on the open control systems concept.  He continuously worked on educating owners and the engineering community on the meaning of open control systems. After almost 20 years in business, the open concept has become main stream; HDC Automation continues to design, install and support building automation systems in enterprise, commercial and industrial facilities based on the original open philosophy. Over the last few years, HDC Automation services have also evolved into the role of a Master Systems Integrator where experience in building systems, technology, and customer advocacy come together for a perfect fit.

Master Systems Integrators (MSI)

They make sure all systems communicate properly, coordinate all project participants, collaborate with building owners to ensure systems information will be accessible and usable, and they develop software layers responsible for integration, aggregation, and communication of the building systems.

MSI Interview Series

New Products
[an error occurred while processing this directive]
Site Search
[an error occurred while processing this directive]
Past Issues
[an error occurred while processing this directive]
[an error occurred while processing this directive]

Scott Cochrane of Cochrane Supply & Engineering has the unique benefit of working with 300+ of the best systems integrators in the country. Cochrane recognizes the critical role they have within the building automation industry and is speaking with a different highly-regarded MSI each month with the goal of providing examples of industry trends, best business practices, and the growing value of an MSI.  This month, he interviews Bassam (Sam) Haddad, founder of HDC Automation

March 19 Interview with Darrell Driver, General Manager, Manitoba, for BSD Solutions.

February 19 Interview with Scott Papay, Sales Manager, Building Automation at LONG Building Technologies.

January 19 Interview with Josh Reding, Senior Vice President, General Manager of Sunbelt Controls

December Interview with David Crosley, Waibel Energy Systems

November Interview with Derek Drayer of RoviSys.

October Interview with Preston Blackwell of Enervise.

September Interview with Tom Davis of ERMCO, Inc.

August 18 Interview with Continual Energy Inc

July Interview with Ian Morse, Division Manager, Building Automation Systems, Conti Corporation

June Interview with Marc Dugré, President of Regulvar, Inc.

May Interview with Rick Gorka, President of the Airon Group of Companies

April Interview with Colin M. Murray, Owner of Solution Control Services

February Interview with Jeff Murphy, President and CEO of ECT Services, Inc.

January 18 Interview with Chris Saltz, Managing Principal of FIX Consulting LLC.

December Interview with Jason Houck from Hepta Control Systems.

November Interview with Geoff Hunter, President and Senior Principal of Palmer Conservation Consulting (PCC)

October Interview with Brian Oswald, Managing Director for CBRE | ESI.

September Interview with Joe Napieralski the Co-Founder and Director of Development of Smart Building Services LLC

August Interview with Sidney H. Blomberg, Jr. the founder and President of K & S Ventures, Inc

July 17 Interview with Scott Cochrane and Ken Sinclair

This month (April 2019), he interviews Bassam (Sam) Haddad, founder of HDC Automation.

Cochrane:  How did you become an MSI?

Haddad:  There was a clear vision that started almost 20 years ago, that through serving our customers’ building automation needs with a consistent and clear message about open systems, we would position ourselves in a unique space while most of our competition would still be trying to push through with the old proprietary business model. In the beginning, little did we know that once we arrived at this space, that it would actually have a name. Let alone Master Systems Integrator.

We recognized that through technology, the traditional business model will be disrupted. We recognized that Niagara was that technology from the very beginning. We made a commitment to invest in training and to stick to technologies and brand products that are proven and adhere to the open systems concept from both, technology and marketing standpoints.

This philosophy led to longstanding and strong relationships that are built on trust. Over the years, we learned how our customers do business and recognized ways where we can help them make better choices and find solutions in the areas of our expertise. That’s how we organically became an MSI.

Cochrane:  Can you explain what some of the characteristics are of a good MSI?

Haddad:  First and foremost, a clear vision of who you are and what your roles are. There are two main roles of an MSI: A technology expert and a customer advocate. A good MSI needs to stay connected to the latest building technology trends and, when possible, influence them. A good MSI values the fact that their customer has entrusted them to be a protector of sorts, and helps them make decisions that puts their interests first. This definition has an underlying message of who is in a position to be a true MSI, and who isn’t.

Another important characteristic of a good MSI is to recognize and to leverage the power of being connected. Our industry partners that make a network of manufacturers and distributors, at whose lead is Cochrane Supply and Engineering, play a big role in strengthening and supporting our offering – a key component that enables us to compete, and compete well, with large competitors in the marketplace.

Cochrane:  How do your customers procure MSI services?
Haddad:  As mentioned before, our role as an MSI has been a natural result of longstanding relationships with our customers. We have seen, however, potential clients who have recognized a need for the professional services of an MSI. It has been interesting to see the different approaches taken to procure the MSI service. In most cases, a consulting engineer is hired to qualify this service. This is where things get interesting because most consulting engineers don’t fully understand the role of an MSI. Part of the responsibilities we take on is to educate the consulting engineering community about the role an MSI plays. The concept is no longer as foreign as it used to be, but it still poses a serious challenge for consulting engineers when it comes to qualifying such a service.

Our MSI services are usually retained under a professional service contract. Much like a consulting engineer.

Cochrane:  As an MSI, what percent of your time is spent in the following categories? R&D, Consultations, Field Commissioning, and Software Programming.


Cochrane:  Describe a few challenges that you’ve encountered as an MSI.

[an error occurred while processing this directive]Haddad:  If I had to pick one challenge, it would be the common challenge that all Master Systems Integrators face: Being a liaison between our traditional customer, the Facilities Department, and the IT Department of any given customer. Every MSI must rise to the occasion of being the effective communicator and mediator between these two entities. After all, we (our industry) are the ones who ordained their marriage.

Cochrane:  Do you envision Master Systems Integration being a part of your business in the future? If so, how?

Haddad:  A prominent Tridium expert recently stated that there are BAS installers, and there are Master Systems Integrators. I am proud of the fact that we have always been strictly BAS installers and building control experts, not a mechanical service company with a side business in such. The natural next step for us is to be a purely Master Systems Integrator professional service company. We are on a ride, and that’s where technology is taking us.

This is a unique field to be in. The first and foremost reason for that, is that it is FUN. The proof for it is the young generation of college graduates that get exposed to our world through the COOP program we have at HDC Automation. Invariably, each and every student gets excited at learning what it is that we do, and where technology is taking our industry. This is a key element in finding and retaining talent. What’s even more promising is that some colleges and universities are now offering new programs that combine the disciplines of computer science and engineering, preparing students perfectly for our industry.

Without a doubt, we will continue down this path. Always looking to become better at what we do and to value our relationships with our customers and with our industry partners.

Controls-Con 2019

To dive deeper into the topic of Master Systems Integration, current trends to utilize in your business, and future trends to prepare for now, don’t miss out on your opportunity to attend Controls-Con 2019! Controls-Con will take place May 2nd and 3rd, 2019 at the MotorCity Casino Hotel in Detroit, Michigan. This fast-paced, education-packed event brings together hundreds of integrators and end-users from throughout the United States and Canada to explore the latest technologies and possibilities of Building Controls and the Internet of Things (IoT) in commercial and industrial buildings. Learn more.


[an error occurred while processing this directive]
[Click Banner To Learn More]

[Home Page]  [The Automator]  [About]  [Subscribe ]  [Contact Us]


Want Ads

Our Sponsors