July 2008
News Release

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EnergyConnect, Inc. Continues to Lead PJM’s Economic Demand Response Programs

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Company continues to lead the way in providing region’s electricity consumers with demand response opportunities that help off-set rising electricity costs

Portland, OR – July 9, 2008: EnergyConnect, a wholly owned subsidiary of Microfield Group, Inc. (MICG.OB), and industry leader in innovative demand response technologies, today announced its continued leadership in providing voluntary economic demand response programs to customers in the mid-Atlantic and Midwest-based PJM market.

As wholesale electricity prices continue to set record highs, a recent PJM Executive Report highlighted the expanding role that consumers are playing in reducing costs by providing electricity to the grid by curtailing or shifting usage during times of peak demand. During the first quarter of 2008, EnergyConnect processed over 50 percent of the economic real-time and day-ahead demand response settlements for customers in the PJM region, underscoring the company’s substantial leadership in the region.

“With wholesale electricity prices at their highest levels in three years, and natural gas prices at the highest levels since Hurricane Katrina, the retail cost of electricity to the region’s commercial and industrial consumers is increasingly burdensome,” said Gene Ameduri, President of EnergyConnect. “Coupled with a projected 25 percent increase in electricity costs throughout the eastern United States over the next two years, it is clear that consumers are looking for proven ways to regain control of their electricity budgets.”

EnergyConnect’s FlexConnectTM offerings, which include proprietary mathematical analysis and complete weather sensitive adjustment calculations, allow participants to minimize their total energy costs by generating recurring income from voluntarily reducing electricity usage when energy prices are high or the electric grid is overloaded.

“It is gratifying to be part of the solution and help our clients regain control of their energy costs while also providing significant benefits across the electric grid,” added Ameduri. “As FERC-driven rules for demand response introduce additional complexity to the PJM market, our past experience and full suite of comprehensive and scalable demand response services is helping solidify our leadership position in PJM.”

EnergyConnect tailors its FlexConnectTM products and services to function with the capabilities of a wide range of facilities; including manufacturing facilities, municipal and government institutions, universities, hospitals, commercial buildings, malls and retail chains.

About EnergyConnect
EnergyConnect, a wholly owned subsidiary of Microfield Group, Inc. provides industry leading Demand Response technologies and services that enable a smarter, more sustainable power grid while creating additional income for participating companies. EnergyConnect transforms passive consumers of energy into active producers and participants to deliver the cleanest, most efficient and lowest cost supply of electric energy available. The EnergyConnect web-based automated platform enables consumers of energy to participate in unprecedented profit opportunities in the wholesale market for electricity. For more information about this next generation technology, visit: www.energyconnectinc.com

Forward-Looking Statements
This press release includes statements that may constitute “forward-looking” statements. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause or contribute to such differences that include, but are not limited to, competitive factors, the success of new products in the marketplace, dependence upon third party vendors, and the ability to obtain financing. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.


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