July 2008
News Release

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Hirsch's Strong Growth in Asia-Pacific Spurs Additional Investment

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Hirsch Electronics Taps Veteran Ross Head as Asia-Pacific Divisional Manager

SANTA ANA, CA, July 16, 2008 - - Hirsch Electronics, a leading supplier of access control and security management solutions, announced today the hiring of Ross Head for the newly created position of Asia-Pacific Divisional Manager. Mr. Head will be responsible for supporting existing Hirsch partners and dealers, establishing new relationships, and managing sales in the region. He is based in Cleveland, Queensland, Australia, and reports to John Piccininni, Hirsch vice president of sales.

Ross Head joins Hirsch Electronics in response to Hirsch's continued growth in the Asia-Pacific market.

"We are thrilled to have Ross back with Hirsch," commented Mr. Piccininni, reflecting on Mr. Head's many years as a Hirsch employee and dealer. "His intimate knowledge of Hirsch solutions offers our dealers and end-user customers the expertise necessary to successfully educate prospective partners and customers, develop new business, and provide his unique perspective as a former dealer himself."

Mr. Head was national sales manager for Hirsch Electronics until 2003 when he left to join a Hirsch dealer as vice president sales & marketing. He recently returned to his native Australia as senior manager with PricewaterhouseCoopers.

Hirsch Electronics has developed an extensive international distribution network during the past twenty-seven years operating in the global market. The appointment of Mr. Head to manage the Asia-Pacific division, combined with the opening of a Europe, Middle East and Africa (EMEA) office in 2006, represents Hirsch Electronics' continued investment and commitment to the customers, partners and dealers that market and use Hirsch's award-winning access control and security management systems around the world.

About Hirsch Electronics
Hirsch Electronics manufactures physical security systems for worldwide markets. Hirsch is a recognized leader in IP-based security solutions that interoperate with other networked databases, devices and systems. Hirsch's award-winning role-based access control (RBAC), identity management, and security management systems integrate access control, digital video, alarm monitoring, smart cards and biometrics. Hirsch security solutions are IT-centric, highly secure, and scalable to even the largest organizations. Website: www.HirschElectronics.com .


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