• Getting Started with Social Media for Business – Part 1  Each of the Social Media platforms have their distinct advantages and disadvantages but how does a business know which ones to start with?
• Content is King in the Year of the Panda  Unique Content and Viral Marketing will be factors in 2012 to increase Google Ranking
• 6 Marketing Trends to Watch in 2012  As technology continues to evolve in 2012 I have no doubt that there will be some exciting new tools that will continue to change the way that brands are built, and customers choose to receive information about products.
  
• 5 Tips to Maximize Your 2012 Marketing Dollar  Use the 5 W’s to ensure a maximum return on advertising dollars.
• Maximizing Google Alerts to Improve Your Marketing The trick now is not to forget the value of having good positioning statements, but to use today’s technology to gather the data necessary to help produce the right statements to the right audiences.
• The Disadvantages to Social Media Marketing  Social Media is a fantastic tool if used properly, but it takes time and dedication.
• How to produce a winning webcast / Product Demo  Webcasts are generally an extremely cost efficient way of interacting with perspective clients.
• Putting Social Media to work for Your Company  Tips and Tricks for LinkedIn and Facebook to reach more Potential Customers
• Is a lead by any other name still a lead?  Understanding the Contact Funnel to maximize Lead Generation Efforts
  
• LinkedIn Makes the Perfect Companion  Top Ten Steps to Maximize LinkedIn for Business
• Use Social Media to build your brand in Building Automation Social Media is the new conduit to drive traffic to your company website
• Building Online Buzz in 2011  Marketing buzz or simply buzz is a term used in word-of-mouth marketing. The interaction of consumers and users of a product or service serve to amplify the original marketing message.
• Category: Marketing and Business Development  The Lost Art of the Sales Email 
• The 6 –Steps Guide to Success with OPC UA  Six Defined Steps to maximize your investment in OPC UA 
  
• OPC UA Adoption Update  No one is certain where technology trends in BAS will take us in 2011 but one thing is certain: OPC UA will be the protocol of choice in taking data from the field and making it useful information in the cloud.
• Rapid software development leads to future facing success  New OPC Foundation OPC UA .NET Developers’ Course provides hand-on UA development 
• The Power to Control Home Lighting and Appliances comes to your handheld device  Web services are the future of empowering personal power savings.
• Energy – How much do we have, how much do we need, and where do we find it?  How will PROFIenergy be used to balance the energy equation? 
• Will Building Automation lead the next energy revolution?  It will be the vertical that will continue to create the products and devices that can make these new sources of energy easy and inexpensive to implement into existing building and factory infrastructures.
• OPC UA sets a solid foundation for systems to reach for the clouds  How does OPC UA illuminate the path to scalability? 
• Mobile is the new HMI  How an iPad saves money by making procedures lean
• UA…Xi…OPC...  Can I buy a vowel please Pat? 
• Pocket tech and a Car wash help build the case for OPC UA  For the Building Automation industry the future is in the intelligent device, and embedding the connectivity needed to securely expose that data to the systems and devices that we need to consume and access it. 
• Predictions for 2010 from an OPC Perspective  One of the key benefits of using OPC technology is its ability to robustly move large amounts of data rapidly and securely to an interface that will turn it into the information needed to make key business decisions.
• OPC UA Education hits the road  Learn the latest advances in OPC technology at a city near you.
• Innovations at the SPS/IPC Drives Show  Everyone in all verticals is taking a look at life a little differently.
• OPC UA Explained  Quickstarts and Tools for Developers 
• OPC and PROFINET technologies combine for efficient light control  HVAC systems, sprinkle systems, doorway controls, could all be linked together using PROFINET, and then controlled via a protocol like OPC from any PC on the network.
• OPC Technology finds its’ place on the map on the journey to the Smart Grid 
• Opening the OPC Mailbag  Supplying answers to some OPC email questions.  
• Making Friends wherever I go!  Companies that are successful in this day and age (of this global economy) are successful because they partner and collaborate with other companies that also are successful. No one company, or consortium, can truly afford to stand alone.
• OPC EXPO comes to Connectivity Week!  Join us at the OPC EXPO in Santa Clara, CA, June 8-11
• The Application my iPhone should have  complete smart home synchronized with my handheld
• How a video store proves the need for real-time data access  Knowledge is power, and having the right knowledge at the right time most definitely improves any company’s bottom line.
  

• “One-Click” HMI to visualize real-time data across the enterprise  By seeing the data in real-time across the enterprise maintenance schedules can be predicted and the asset lifetime can be extended.  Ken Eldridge, Open Automation Software
• DCOM and Security Troubles Eliminated with OPC Rescue  OPC Rescue is for anyone experiencing difficulties with OPC and DCOM configuration. A very easy-to-use tool that fixes OPC problems automatically. - Randy Condor, President, OPC Training Institute
  
• Industrial Automation “Social Media Master”  I recently wrote an article, "Is Listening Online Worth Your Time?" (http://jimc.me/hmlDa5) for Valve magazine
  
• Smart Grid Infrastructure  This next generation grid, the Smart Grid, will allow for the bidirectional flow of data, allowing for real-time decision making to ensure that energy is produced and provided in the most cost effective manner. - Tony Paine, President and Co-Owner of Kepware Technologies
• Catching the Process Fieldbus  An Introduction to PROFIBUS for Process Automation
• The OPC Advantage in a Down Economy  Member companies of the OPC Foundation devote considerable time and resources to developing robust interfaces to all the protocols used within the Building Automation industry, and then in keeping with the core values of OPC technology, make them off-the-shelf products.
• OPC in the UAE OPC technology is becoming a standard and is allowing for increased flexibility in integrating and customizing solutions locally.
• Key questions every building automation integrator should ask about OPC technology  The basic requirement of the OPC architecture is to get data from Point A to Point B. Of course every user of the OPC system will place a different priority on the requirements.
• OPC Foundation North American Certification Test Lab  Vendors will only bring software that passes the tests in the CTT (Compliance Test Tool) and the tests outlined in our supplemental documentation. Nathan Pocock

Professional Information

Manny Mandrusiak - Managing Creative Consultant, 4 Bravo Marketing

Manny Mandrusiak entered the field of marketing after retiring from the Canadian Infantry in 2005. He was employed as the Sales and Marketing Manager for the Sherwood Park Chamber of Commerce, and then on to hold the position of Acting Executive Director. Recruited by MatrikonOPC to head up marketing for their OPC line of products, Manny has been responsible for all aspects of marketing standards based software to various industry verticals. Manny left MatrikonOPC to take a position with the OPC Foundation as Vice President of OPC Marketing. After a two year career organizing and executing technology training events for both organizations, Manny has chosen to return to his roots of Sales and Marketing by creating his own consulting company - 4 Bravo Marketing.  4 Bravo Marketing is not a traditional consulting company.  It is an idea management and execution engine. “We take ideas and make them better and we make them reality”. 4 Bravo Marketing specializes in all areas of Sales & Marketing, Lead Generation, event planning and execution, motivational speaking, print and graphic design.   Interested parties can contact Manny at manny@4bravomarketing.com or at www.4bravomarketing.com. 

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